Watches of Style for Today's Discerning Gentlemen
When a man wears a watch it's a statement of who he is and what he's about. It's our hope to see you step up and find your fit in the world today and truly into all you were born to be.
What Makes us Tick
We believe purchasing a watch is a rite of passage that every man should have the honour of making. That's why we've created this site to help you find a watch that will look great, feel great and compliment who you are.
When a man wears a watch it's a statement of who he is and what he's about. Men weren't made to be silenced, and it's our hope to see you step up and find your fit and voice in the world today; and truly step into all you were born to be.
Sometimes you choose the watch, sometimes the watch chooses you!
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It can seem like there's a lot to know about good style, and there is, at least if you want to be enrolled in its master class. But looking sharper than 99% of other guys is actually fairly simple and merely requires knowing and doing little stuff right.
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Wouldn't it be nice if there was a yes or no answer to every question of aesthetics? It's certainly how magazines and pop culture presents things when it comes to how a man should or shouldn't look. But that's rarely how the human brain works.
Upscale or down-to-earth, sleek or rugged, casual clothes are your clothes for you. They're the expression of your personal style outside of any external dress code, when no one else is defining your style for you, and the choice of what to wear is entirely your own.